Recycling and repurposing content is a cost-effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database?
3 ways to maximise your database
Personas
Break down your customer database into lists of different customer types – ‘personas’.
From these, you can understand what each persona’s needs and business pains are – and tweak your content/marketing strategy to appeal to each specific persona.… Read more
